Starter account: $19 each + ask 10 Qs. Team account: $15 each + ask 15 Qs. Scale account: $13 each + ask 20 Qs. B2B respondents: are costed on a job-per-job basis and typically start from $25 per person. However, this can go much higher if we are recruiting people with a niche profile. If you are using your own respondents, e.g. sending a link to your CRM or socials, we do not charge you a respondent fee.

Starter Account: pay as you go. Buy credits when you need them. Team and Scale Accounts: we bill you in arrears at the end of each month based on your usage, e.g. If you use 500 respondents in May, Loops bills the account holder $7500 on June 1st (500 x $15); plus the subscription fee for June $486 (total $7986). Enterprise Account: we create custom arrangements which typically involve larger credit bundles with bulk-buy discounts.

If you have a Pro or Enterprise account, we give you priority support to ensure you get data back as quickly as possible (within 48 hours on average). We’ll set up a dedicated Slack or Microsoft Teams channel so you have direct access to our Customer Success team. Please note that priority support does not include test set-up, test management or quant analysis, which we call Professional Services. These can be added on at an additional cost if required (see point below).

In addition to your monthly platform cost, you can pay for us to run your testing for you. All you need to do is supply the content, audience and questions and we’ll do the rest! We will estimate the management hours involved and send you a cost. This cost covers building your test, setting it live, all management and quant data analysis.

The minimum sample size we recommend for a Loops test is 100. This is enough to generate rich, qualitative insight but you can run tests with up to 1000 respondents for even richer insight and more ways to cut the data.

At the end of your subscription term, if you want to move to a free tier, you do not lose your data, but you do lose access to our Customer Success team for support and guidance and our professional services capabilities as well as Pro features like team management, respondent NDAs and custom audience screeners.

No. Loops data is from real humans from across the globe. This means You get authentic feedback and insights. While synthetic data has its applications, we believe that genuine human responses provide the most reliable and nuanced understanding of creative performance.

Loops is integrated with a global panel marketplace via an API, which means we have access to over 300 different panel providers (110+ million people) around the world.

Here are the countries and languages that Loops currently supports. We're adding new languages all the time, so if the language you need isn't listed, please contact us, as we can usually get this in place in days. 🇦🇺 Australia: English 🇦🇹 Austria: German, English 🇧🇩 Bangladesh: Bengali 🇧🇪 Belgium: Dutch 🇧🇷 Brazil: Portuguese, English 🇨🇦 Canada: French, English 🇨🇳 China: Chinese Simplified 🇨🇴 Colombia: Spanish 🇭🇷 Croatia: Croatian 🇨🇿 Czech Republic: Czech 🇩🇰 Denmark: Danish 🇪🇬 Egypt: Arabic 🇫🇮 Finland: Finnish 🇫🇷 France: French, English 🇩🇪 Germany: German, English 🇬🇷 Greece: Greek 🇮🇳 India: Hindi, English 🇮🇩 Indonesia: Indonesian, English 🇮🇪 Ireland: English 🇮🇹 Italy: Italian 🇯🇵 Japan: Japanese 🇲🇾 Malaysia: Malay 🇲🇽 Mexico: Spanish 🇳🇱 Netherlands: Dutch 🇳🇿 New Zealand: English 🇳🇬 Nigeria: English 🇳🇴 Norway: Norwegian 🇵🇭 Philippines: Tagalog, English 🇵🇱 Poland: Polish 🇵🇹 Portugal: Portuguese 🇷🇴 Romania: Romanian 🇷🇺 Russia: Russian 🇸🇦 Saudi Arabia: Arabic 🇷🇸 Serbia: Serbian 🇸🇬 Singapore: Malay, Chinese Simplified, English 🇿🇦 South Africa: English 🇰🇷 South Korea: Korean 🇪🇸 Spain: Spanish 🇸🇪 Sweden: Swedish 🇹🇭 Thailand: Thai 🇹🇷 Turkey: Turkish 🇦🇪 United Arab Emirates: Arabic, English 🇬🇧 United Kingdom: UK English 🇺🇸 United States: US English 🇻🇳 Vietnam: Vietnamese, English

When setting up your test, you can apply up to 100 demographic filters to ensure you get the right audience profile. When you specify a unique audience, only the people who match the profile you want come through to Loops to give you feedback. If the filter does not exist for your specific profile, we can build you a custom screener, e.g. “I need non-rejectors of brand X”.

Yes! It is possible to send a test link to your own CRM database or socials. We do not charge you a respondent fee for self-sourced respondents.

After you have specified your audience and set your test live, the recruitment process is immediate. The relevant panels will be automatically notified and if a respondent in any of the panels matches your criteria, they will be invited to Loops to participate in the survey.

Once your test is live, you will start seeing responses in the platform within minutes. The average test completes within 48hrs.

Loops applies a machine-learning model that detects and removes bad verbatim, such as gibberish, from your test. This means that bad data from offending respondents will not be pulled through into your results and you will not be charged for their input. In addition, if you’re unhappy with any paid respondent, you can also manually flag them in the platform, and we will not charge you for them. This is our quality guarantee.

Loops does not request or collect any personal data from respondents - they remain anonymous - meaning there are no GDPR implications.