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Industry insights for data hungry creatives

Industry news, product updates and user research insights from Loops HQ.

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The Agentic Future Is (Potentially) Coming For Brands

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The Agentic Future Is (Potentially) Coming For Brands

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Can Prediction Markets Act As A Bellwether For Brands?

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Imperfectly Human: Navigating The Creative Backlash To AI

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Brand Engineering: How to Be Bold Without Betting the Business

6 min read

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How To Find Winning Performance Ads Without Wasting Budget On In-Flight Testing

Process & Methods

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How to Test Distinctive Brand Assets in Loops: A Step-by-Step Guide

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How to Identify and Measure Distinctive Brand Assets That Actually Drive Recognition

Process & Methods

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What's new in Loops? October product releases

Process & Methods

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Loops vs Vypr

Loops vs Vypr: What’s the Best Choice for Creative and Consumer Insight Testing?

7 min read

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The trick to avoiding rebrand disasters? Iterative audience feedback through the creative process

5 min read

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Skip the guess work – Why creative testing beats intuition every time

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Loops vs Suzy – Which Tool Is Best For Creative Testing?

6 min read

memorability leads to creative success

The 48-hour test: building memorability into strategy is the key to creative success

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Loops vs Toluna: Which Tool is Best Choice for Creative and Design Testing in 2025?

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Loops vs Zappi: What’s the Best Choice for Creative and Design Testing in 2025?

7 min read

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Loops vs System1: What’s the Best Choice for Creative and Design Testing in 2025?

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Loops vs Attest

Loops vs Attest: What’s the Best Choice for Rapid Creative Testing in 2025?

7 min read

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Loops vs. Kantar Marketplace – Which Platform Is Right for Creative Testing in 2025?

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Emotion is your moat: Why AI can't replicate what makes brands memorable

6 min read

Will AI replace designers? Yes, but

Will AI replace designers? Yes, the grunt work. Here's why that's an opportunity

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How to use iterative ad testing to create winning campaigns

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The creative confidence gap: How top agencies use data to champion breakthrough ideas

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The last job AI will take: Why creative directors are about to become CEOs

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The salience crisis: Why brand memorability is your only defence against AI overload

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Harnessing consumer feedback in the creative process

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How to pick the perfect product name

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Why brilliant brands are built on data

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Creatives hate research - Loops fixes that

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Testing is the secret weapon agencies are missing

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The Data-Driven Brand Strategist: Navigating the Future of Branding

10 min read

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Agile marketing and its impact on the future of marketing

Process & Methods

7 min read

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Why creativity is a future proof superpower and how to master it with agile thinking

Process & Methods

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Agile Best Practices Checklist: The Loops Guide for Creative Success

Process & Methods

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How to combat the fear of AI

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An introduction to agile creative - part 1

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How AI can impact the creative marketing process

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Why do we have a fear of AI?

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Data Design Thinking and Analytics - The Perfect Pairing

Process & Methods

10 min read

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Combining Qualitative and Quantitative Research for the Best Results

Process & Methods

11 min read

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How to build a step-by-step pilot project timeline

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How to explain a concept clearly and concisely

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How to Write a Brief: A Guide to Clear and Precise Briefs

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