Turn risky audience assumptions into robust facts by validating personas at scale
Validating what your audience really care about is crucial to ensure all ideas are rooted in real needs and behaviours.
Design with data, create with confidence
Testing too late = Huge risk
Leaving audience testing until the end of your creative process risks wasting time, effort and money.
Testing early & often = Constant confidence
Use Loops to see what resonates with your audience whilst ideas are still taking shape.
So what?
No more last minute panic, frustrated teams and re-briefs. Just creative confidence, alignment and fast progress.
Made for persona testing
Brand Strategists, Market Researchers, CX/UX Designers, Campaign Leads, and Creative Directors use Loops for Personas
Create personas with confidence
Your AI persona marketing assistant
Get the insights about your customer personas that you need, when you need them, with our AI assistant. Powered by world class AI integrations and advanced prompt design, the assistant distills quantitative and qualitative data into actionable insights in seconds. Segment your data however you want, get tailored results, and iterate tests effortlessly to create accurate customer personas that drive your success.
110M+ voices, 150+ filters
Persona validation couldn't be easier using our reach of 110+ million people across the globe. Audience targeting personas is also a breeze with our built-in 150+ demographic filters and custom screener options allow you to target your specific audience segments, ensuring your audience personas are based on insights from the right people.
Validate, refine, succeed
Loops empowers you to develop buyer personas with an agile approach. Test different versions of your customer personas at any stage, receive rapid insights, and make data-driven iterations. By continuously validating your progress, you'll ensure your final consumer personas accurately reflect your target audience, streamlining your design process and maximizing your success.
Qual & quant, all-in-one
Validate any customer persona with multiple data collection formats. Our platform offers open-ended, multiple choice, ranking, Likert scale, and slider questions, as well as respondent comments and annotations. The combination of qualitative and quantitative data, analyzed by our AI assistant, provides a detailed customer persona report with unparalleled insights into your target audience.
The speed of a survey with the depth of a focus group
Loops give you quantitative and qualitative data — presented as detailed charts and content annotations. Our user-friendly platform shows you 'what' people think, 'why' they think it, and 'where' they are drawn to, so you know exactly 'how' to improve.
Surveys | Focus Groups | ||
|---|---|---|---|
Annotated Feedback | Feedback is disconnected from the content | Feedback is very time consuming to synthesize | Each respondent annotates the ideas so it's immediately clear what they mean |
Respondent Recruitment | Limited demographic options | Time consuming and expensive | Specify your audience and access them in minutes |
Multi-Format Testing | Not optimized for testing full campaigns holistically | Too much content in a group setting can create mental overload | Supports image, video, audio, music, voice - delivered via a step-by-step interactive flow, where you control the sequence |
De-risking Ideas | Great for the 'what' but not for the 'why' | Brilliant for the 'why' - but tiny sample sizes means no statistical significance | Show stakeholders 'what' the audience think, and 'why' they think it - backed up with statistical significance |
Ease of Use | Data analysis and reporting may require training | Qualitative data collection and analysis may require training | Intuitive and user-friendly platform designed for brand marketing and design professionals |
Speed To Results | Days or weeks | Weeks or months | Receive feedback within hours |
Holistic Insights | Intended for quantitative data | Intended for qualitative data | Quantitative and qualitative data - instantly summarized with AI |
Surveys | Focus Groups | |
|---|---|---|
Annotated Feedback | ||
Feedback is disconnected from the content | Feedback is very time consuming to synthesize | Each respondent annotates the ideas so it's immediately clear what they mean |
Respondent Recruitment | ||
Limited demographic options | Time consuming and expensive | Specify your audience and access them in minutes |
Multi-Format Testing | ||
Not optimized for testing full campaigns holistically | Too much content in a group setting can create mental overload | Supports image, video, audio, music, voice - delivered via a step-by-step interactive flow, where you control the sequence |
De-risking Ideas | ||
Great for the 'what' but not for the 'why' | Brilliant for the 'why' - but tiny sample sizes means no statistical significance | Show stakeholders 'what' the audience think, and 'why' they think it - backed up with statistical significance |
Ease of Use | ||
Data analysis and reporting may require training | Qualitative data collection and analysis may require training | Intuitive and user-friendly platform designed for brand marketing and design professionals |
Speed To Results | ||
Days or weeks | Weeks or months | Receive feedback within hours |
Holistic Insights | ||
Intended for quantitative data | Intended for qualitative data | Quantitative and qualitative data - instantly summarized with AI |
Not a cold online form
Typically, online surveys are sent to a target group to answer a set of closed questions. Loops is different. All questions are contextually related to a visual (or audio) asset. We make the experience of giving feedback easy and fun, because it leads to richer insights.
Not a small group session
A focus group brings together a small group of people who are guided through a discussion by a moderator. The moderator collects the the group's perspective. Loops is different. Respondents on Loops are individual, private and not influenced by the group or moderator, plus you get to hear from 100s in one go.
Fewer headaches and late nights
With Loops, forget the late nights and endless revisions. Our platform empowers you to receive instant feedback on your creative ideas, ensuring that your projects resonate with your audience from the start. By eliminating subjective guesswork and reducing last-minute amends, Loops streamlines your creative process, allowing you to focus on what truly matters—creating distinctive content that drives results.
Creative superpowers for you
Work smarter
Save days of manual effort with AI
Work faster
Multi-market testing in parallel
Purpose built for iteration
Continuously refine your creative work based on fast feedback from real people
Data made simple
AI does the heavy lifting of analysis freeing you up to think and make choices
Answers in minutes
You'll be amazed at Loops's speed and wonder how you lived without it
Total content flexibility
No need to test each piece of content one by one - in Loops test whole campaigns at once
Test with anyone, anywhere
Use 150+ demographic filters to specify the exact audience
110m on demand
Integrated with 300+ research panels from around the world
Test audio
Remove guesswork from music, sonic identities, and voiceovers
Work smarter
Save days of manual effort with AI
Work faster
Multi-market testing in parallel
Purpose built for iteration
Continuously refine your creative work based on fast feedback from real people
Data made simple
AI does the heavy lifting of analysis freeing you up to think and make choices
Total content flexibility
No need to test each piece of content one by one - in Loops test whole campaigns at once
Test with anyone, anywhere
Use 150+ demographic filters to specify the exact audience
Answers in minutes
You'll be amazed at Loops's speed and wonder how you lived without it
110m on demand
Integrated with 300+ research panels from around the world
Test audio
Remove guesswork from music, sonic identities, and voiceovers
Work faster
Multi-market testing in parallel
Purpose built for iteration
Continuously refine your creative work based on fast feedback from real people
Work smarter
Save days of manual effort with AI
Data made simple
AI does the heavy lifting of analysis freeing you up to think and make choices
Answers in minutes
You'll be amazed at Loops's speed and wonder how you lived without it
110m on demand
Integrated with 300+ research panels from around the world
Total content flexibility
No need to test each piece of content one by one - in Loops test whole campaigns at once
Test with anyone, anywhere
Use 150+ demographic filters to specify the exact audience
Test audio
Remove guesswork from music, sonic identities, and voiceovers
Work smarter
Save days of manual effort with AI
Work faster
Multi-market testing in parallel
Purpose built for iteration
Continuously refine your creative work based on fast feedback from real people
Data made simple
AI does the heavy lifting of analysis freeing you up to think and make choices
Answers in minutes
You'll be amazed at Loops's speed and wonder how you lived without it
Total content flexibility
No need to test each piece of content one by one - in Loops test whole campaigns at once
Test with anyone, anywhere
Use 150+ demographic filters to specify the exact audience
110m on demand
Integrated with 300+ research panels from around the world
Test audio
Remove guesswork from music, sonic identities, and voiceovers
