What's new in Loops? October product releases
by Sarah Lainchbury in
5 min read
Your Loops Results experience just levelled up.
From sharper AI summaries to instant brand mentions and flexible emoji questions - these new features help you understand why people respond the way they do, and act on it faster than ever.
What’s new?
Actionable insights - instantly see what’s resonating and where to improve.
Automated brand mentions - surface and quantify every brand your audience talks about.
AI summaries - now refreshed with sentiment, insights and brand mentions built in.
Expanded emoji questions - capture a wider range of in-the-moment reactions.
✨ Smarter insights, instantly
Our new Insights tab turns raw feedback into clear, actionable takeaways, instantly.
See what’s working (and what’s not) - uncover key themes across feedback, ranked by conversation share.
Skip the manual analysis - AI-powered summaries reveal what’s behind each theme, complete with standout comments and next-step suggestions.
Written by Loops Intelligence - insights are dynamically generated from your data and filters.
Actionable insights in Loops
It’s the fastest way yet to go from data to direction — without hours of manual digging.
Explore the new Insights tab now.
🔍 See which brands get mentioned most
Ever wondered which brands dominate your conversations? Now you can see them in seconds.
Automatically surface and rank every brand mentioned in your test.
Filter and explore by name to reveal audience sentiment and bias.
Track total mentions to see how your category is being framed.
It’s built-in competitive intelligence, right inside your results.
Brand mentions in Loops
🧠 Universal AI summaries
We’ve extended AI summaries across the platform - now including sentiment analysis, insights, and brand mentions.
They update dynamically with your filters and can be copied, regenerated, or exported as images.
Your results are clearer, shareable and presentation-ready in seconds.
😍 Say more with emojis
Our emoji question just got a major upgrade from 7 to 21 expressive options, giving you more flexibility to capture how people feel.
You can now build your own emoji scales, choosing from 21 unique emojis to suit your tone, audience, or category.
Choose a simple 3-emoji scale for clarity or expand it when nuance matters.
A smoother, more intuitive experience across desktop and mobile.
Fully translated and ready to use worldwide.
All of these updates are live now and ready for you to explore in Loops.
Want a guided walkthrough or a quick strategy chat to get the most out of them? Reach out to your Customer Success Manager or Book a Demo with our partnerships team - we’d love to show you around.